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Corporate Video Production: What is it and Why it's so important?

Corporate videos are an incredible way to engage you audience, engaging, shareable and means of communicating ideas. With increasing 5G bandwidth speeds, corporate videos are becoming increasing ubiquitous.

Aurimas Sirutavicius
7th July 2022
-
8
min read

What is Corporate Video?

A corporate video is used to define all video communications used for internal or external messaging. The main way to distinguish the corporate video from traditional video advertising is the targeted audience. A corporate video is often intended for a specific audience rather than the general public. A corporate video might be created to present financial results to stakeholders, training course videos, or even a Video Business Card (VBC) which gives the targeted audience an understanding of what the business does, it's values/goals. It may also include promotional videos for new product lines or services. Below you will see an example of a corporate video.

Corporate Video Meeting.


Before widespread usage of online video, corporate videos were primarily used either for internal communications or for broadcast on television. Back then budget constraints tended to limit the number of corporate videos which were created. However, the falling cost of HD cameras has meant that even regular corporate videos can be filmed to near broadcast quality and at a fraction of the price. "A recent study found that 60% of marketers saw more clicks with video posts compared with static images." Having video on a website can significantly improve both the amount and quality of traffic to a website. Video can also help to build engagement with an audience as people spend more time on the websites that feature video. Finally, video can convey a large amount of information in a relatively short space of time making it perfect for explaining complex projects or products.

Types of Corporate Video Ideas

  • Promotional Videos
  • Video Business Card
  • Training Videos
  • Internal Communication Videos
  • Conference Videos
  • Corporate Social Responsibility Videos
  • Corporate Video Production Process


#1 - Promotion Videos.

Promotional videos are used to highlight a specific corporate initiative, product, or service. This in turn can be shared across your business social platforms, like Facebook, Instagram, YouTube, Twitter, and short version and uploaded on TikTok. Videos like this create engagement from new audiences and increase brand awareness.

#2 - Video Business Card.

Video Business Card is an intriguing and new way for small/local businesses to express themselves and share their story with current loyal and new clients within their city. It's an interview-like video that asks very specific questions to allow the audience to learn and feel at home with the business. The interview-style video is mixed in with a great cinematic B-roll and usually, the video lasts up between 2/3 minutes. Any longer, people will begin to lose interest.


#3 - Training Videos.

Training videos are used for everything from onboarding new hires to health & safety training to upskilling employees. Training videos have become an extremely popular way of training staff to often lower costs compared to in-person training. One of the advantages of training videos is that they can be filmed once but displayed to multiple different audiences.

Corporate Training Room.

#4 - Internal Communication Videos.

Internal communication videos are used to relay information to employees within the organization. This might be to announce the latest financial results or to inform them about internal changes that are being made at the company. Video can be very effective for internal communications because a lot of information can be delivered in a succinct and entertaining way.

#5 - Conference Videos.

Conference videos are created to deliver information to attendees of corporate events.  Videos created for conferences can be played during presentations, in trade booths, or displayed in other locations around the conference venue. An example of this is the conference video that we created for the City of London about the growth of financial hubs.‍

#6 - Corporate Social Responsibility Videos.

A relatively new area of corporate video is corporate social responsibility (CSR). Corporations have become increasingly involved in social initiatives which have a positive impact on society.

Video Production Process (Step-by-Step)

Stage 1 – The Client Makes An Initial Inquiry

We have two initial meetings. First meeting either done through a phone call, zoom or in-person is to paint a clear picture to understand if video production is a good fit for their requirements, they will explain their project (if any) or we may recommend some ideas that we believe could benefit the company in the marketing aspect.

Stage 2 – Developing The Concept For The Video

Once an agreement has been reached at the first stage. The video production company will then work on developing the concept in more detail. This will be focused on what is the best way to communicate with the intended audience and achieve the objective for the video. This will involve a two-way dialogue between the corporate and the video production company as concepts for the video are agreed upon.

Stage 5 – Preparation

Next, the pre-production research phase will begin. This will typically include a recce of the filming location. This recce will be used to identify any issues that might interfere with the shoot such as ambient noise, glare, or foot traffic. The person performing the recce will identify the best location for shooting which will avoid having the film disturbed. Camera equipment etc.

Stage 6 – Filming The Video

Before the cameras start rolling the video production crew will usually prep the person who is going to appear on camera. This will include advice on how to deliver the content which will be needed for the final edit.

Stage 7 – Editing And Delivering The Finished Video

The raw footage will be taken then back to the offices of the video production company. The footage is then moved from the camera cards to video drives. Usually backups will also be made in order to ensure that the footage is safe. Editors will cut the footage to create a first assembly. The corporate client can then provide feedback about what they want to see included in the video. There will then be a second draft made of the video. During this stage the video will be rendered in to full master quality. If the client is satisfied they will sign off on the final version and the project will be complete.

As video is becoming the most used feature on every platform and HD camera cost is dropping, video production is becoming widely accessible for most companies.

If you want to work with a video production agency based in the United Kingdom, reach out to us and we'll be happy to help!

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